According to Pantone, the colour was chosen as it's a "compassionate and nurturing soft peach shade conveying a heartfelt kindness," and is a "velvety gentle peach whose all-embracing spirit enriches mind, body, and soul."

Leatrice Eiseman, executive director for the Pantone Colour Institute, said, "A cozy peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spendingtime with others or taking thetime to enjoy a moment by ourselves."

The Colour Institute's vice president, Laurie Pressman, added: "With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love. The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul."